Programmatic DOOH Awards 2026 Winners
The results are in
Congratulations to all of the winners at the 2026 awards. Scroll down to download the winning case studies or click here for the full list.
Case Study: Asos
How did ASOS drive full-funnel growth with Out-of-Home?
Find out how ASOS’ nationwide OOH campaign drove standout full-funnel results with celebrity-led creative to strenghten their position as the go-to destination for cutting-edge fashion among younger audiences.
Gold winners
Silver winners
Bronze winners
2026 Winners
Best use of pDOOH for Brand (Awareness & Reach)
When you’ve done enough, Uber Eats
Uber Eats, Talon, PHD
Fuelling front-door precision: harnessing the programmatic multiplier effect
Postcode Lottery, the7stars
Sailing to Success: how data and creativity delivered P&O Cruises strongest ever January
P&O Cruises, Wavemaker, WPP Media Solutions, DOOH.com, The Trade Desk
Best use of pDOOH for Brand (Preference & Perception)
Keeping hair in the game: How L’Oréal Paris scored with real-time DOOH and Arsenal FC
Elvive, L’Oréal Paris, Vistar Media, Arsenal FC, Publicis Groupe
Häagen-Dazs: sticks and tubs
Häagen-Dazs, General Mills, Rapport WW, UM, Kinesso
Using DOOH not as a megaphone, but as a precision weapon
Toblerone, Mondelēz International, POP30, Le Pub, The Trade Desk
Best use of pDOOH for Performance
Heinz Soup delivers comfort to the nation with programmatic ROI driving approach
Heinz, Carat, dentsu OOH, Perion
Foster's returns to OOH with programmatic fightback
Foster's, dentsu X, dentsu OOH, The Trade Desk
OOH the jewel in Gym King's crown: hitting record growth
Gym King, Journey Further
That’s my spirit: pDOOH-driven sales for Nemiroff
Nemiroff, Skyrise, Think ALT
Best use of pDOOH for Social
From private excuses to public proof: turning social engagement into brand‑led pDOOH for HP OmniBook X Flip
HP
Best use of pDOOH and Online display/Video
From billboard to booking: how BYD turned programmatic DOOH into a performance channel
BYD, The Trade Desk
From screens to success: Display + pDOOH data activation that moves the needle
Amex, UM London, Yahoo DSP, Rapport UK
From awareness to action: connecting Britain's business decision-makers through pDOOH and Display
Lloyds Bank, Azerion, Publicis, Zenith UK
Best use of pDOOH and Search
From Search to store: turning haircare intent into Tesco visits
VO5, Elida Beauty, Azerion, Publicis
Always there when it matters: integrating pDOOH and Search to build trust and drive action
Injury Lawyers4u, Talon, Open Partners
Best use of Dynamic Creative Optimisation
Sailing to success: how data and creativity delivered P&O Cruises strongest ever January
P&O Cruises, Wavemaker, WPP Media Solutions, DOOH.com, The Trade Desk
Built for the moment: how Piri used DCO to turn pollen into performance
Piri, Haleon, Spark Foundry, Publicis Le One, Vistar Media
Costa Coffee’s festive 3D dynamic programmatic DOOH
Costa Coffee, DOOH.com, EssenceMediacom, WPP Media OOH
Best use of Data
Sailing to Success: how data and creativity delivered P&O Cruises strongest ever January
P&O Cruises, Wavemaker, WPP Media Solutions, DOOH.com, The Trade Desk
Heinz Soup delivers comfort to the nation with programmatic ROI driving approach
Heinz, Carat, dentsu OOH, Perion
Foster's returns to OOH with programmatic fightback
Foster's, dentsu X, dentsu OOH, The Trade Desk
BRONZE
Best use of pDOOH internationally
Sensodyne x Carrefour: AI-powered real-time programmatic in-store targeting
Sensodyne, Haleon, Publicis Media MENA, Advertima, MAF, The Neuron
The Wonderfully Weird World of Gumball
WarnerBros.Discovery, Skyrise, BradleyDyerRaw
Proving the effectiveness of pDOOH, especially with content-optimised content delivery
Generali Tranquilidade, Generali Seguros, dentsu Portugal, JCDecaux Portugal
Team of the Year
Setting the standard: the team redefining programmatic DOOH
WPP Media - Wavemaker UK
GOLD
Grand Prix
Keeping hair in the game: How L’Oréal Paris scored with real-time DOOH and Arsenal FC
Elvive, L’Oréal Paris, Vistar Media, Arsenal FC, Publicis Groupe
Recommended for you
