Postcode Lottery Case Study

In April 2025, Postcode Lottery faced a familiar but growing challenge: how to create national fame for a deadline-driven product, while staying locally relevant and driving subscriptions in an increasingly competitive spring media landscape. With a new audience critical to future growth, the campaign needed to deliver excitement and sales impact by making Postcode Lottery unmissable. The team transformed DOOH from a broadcast reminder into a data-fuelled multiplier.

Download the case study for the campaign that won Silver in "Best use of pDOOH for Brand – Awareness & Reach" for Postcode Lottery and the7stars, at the 2026 Programmatic DOOH Awards.