Two-Screen Marketing Strategy
What is the two-screen future? It’s how the public screen of Out-of-Home makes the private screen of Social and Online work harder. Priming the private screen generates more attention, awareness and activation which becomes even more important as the third-party cookie crumbles.
Omnichannel
Increase ROI with DOOH
Digital Out-of-Home (DOOH) alongside your paid search and social campaigns can help boost ROI. Our Two Screen Future research found that by including DOOH, digital campaign results increased by 1.5X. Watch the video to learn more.
The Two Screen Future explained
Two Screen marketing trends
Two-Screen future Campaign examples
OPTIMISED CREATIVES
Building a Creative bridge
Building a Creative bridge
Building a creative bridge between the public screen of Out-of-Home and the private screen of Online with distinctive assets that be used across different channels makes the priming effect even easier to achieve.
