Your Two-Screen Marketing Strategy
In 2023, Out-of-Home and Online were two of only three advertising channels to grow, showing that the two-screen future we predicted has arrived. So, what is the two-screen future? It’s how the public screen of Out-of-Home makes the private screen of Social and Online work harder. Priming the private screen generates more attention, awareness and activation which becomes even more important as the third-party cookie crumbles.
Two Screen marketing trends
OPTIMISED CREATIVES
Building a Creative bridge
Building a Creative bridge
Building a creative bridge between the public screen of Out-of-Home and the private screen of Online with distinctive assets that be used across different channels makes the priming effect even easier to achieve.
