Research That Works

How do Out-of-Home and Social Media work together? How do I measure Out-of-Home in the best way? What are the creative best practices I should be applying to my ads? All your biggest questions are answered here by our award-winning research.

Latest Research

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attention london calling research

Attention! London Calling

New research from JCDecaux and Lumen

Chris felton presenting MMM research

Location Matters For MMM

The impact on OOH performance when integrating location data into MMM

Chris Felton MADFest how to create the perfect poster

How to Create The Perfect Poster

Creative Best Practice guidelines

two-screen future research

Maximising online results with Out-of-Home

The Two-Screen Future

How JCDecaux’s VIM testing tool worksIn-house AI creative testing tool
jcdecaux ooh ad
Pride in PostersReach the LGBTQIA+ audience with OOH
jcdecaux point of search research study
The Moment for TrustHow different channels drive trust
the moment for trust ooh research study
The Moments of TruthContextual messaging drives effectiveness
moments of truth study showing effectiveness of contextual messaging
The Point of SearchResearch study into mobile search behaviour
jcdecaux point of search research study

Award-Winning Data & Insights

Our industry leading accolades include the prestigious Grand Prix award for Location-Based OOH Evaluation at the 2025 Adwanted Media Research Awards.

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