Award-Winning Data & Insights

Recognised excellence in data, analytics and research

Media Research Group Awards 2025

Winner of Best Research Team - Media Owner. Recognising JCDecaux UK’s research team for outstanding innovation and impact across the last 2 years.


Media Research Group Awards 2025

Winner of Glenn Gowen Award for Research Innovation - Out of Home, Out of Mind. Pioneering new insights into the importance of robust and representative sampling showing that better data delivers better results.

Media Research Group Awards 2025

Winner of Best Research Collaboration - Shaping the Nation. In partnership with WPP Media, Mindshare, Blis, Captify, Channel 5, Mobsta, Reach and Sky, this study demonstrates how place and location shape people’s feelings, values and behaviours.

Campaign Media Awards 2025

Winner of Product Innovation (Media Owner) – Why Optix is a gamechanger. This AI powered tool predicts creative performance in real-world Out-of-Home settings, transforming how campaigns are tested and optimised.

Adwanted Media Research Awards 2025

Winner of Best Custom Media Research Project - JCDecaux & System 1 - Starting Brand Revolutions Through Creative Testing. This project enhanced OOH effectiveness by evaluating creative impact, helping brands drive better returns and elevating the medium’s role in advertising.

Adwanted Media Research Awards 2025


Winner of Best Use of 1st Party or 3rd Party Data AND the coveted Grand Prix - JCDecaux & STRAT7 - Location-Based OOH Evaluation: Targeting Audiences Where They Live. By leveraging anonymised mobile location data, this project tackled cookie deprecation challenges, proving OOH ad effectiveness and delivering reliable audience insights. 

Market Research Society 2024

Winner of Applications & Impact of Data – Location Matters for MMM. Revolutionising Marketing Mix Modelling, this project improved OOH sales predictions by 42%, redefining ROI and future budget allocation strategies. Download the research here.

Media Week Awards 2024

Winner of Econometrics - Location Matters for MMM. Partnering with Nielsen and Talon, postcode-level data was used to uncover OOH’s ROI, setting a new standard in channel measurement. Download the research here.

Market Research Society 2023

Winner of Media Research - OOH does MMM. In collaboration with Kantar, a groundbreaking solution linked OOH reach and impression data to grocery purchases, revealing OOH’s true impact on consumer behaviour.


Campaign Media Awards 2025

Winner of Product Innovation (Media Owner) – Why Optix is a gamechanger. This AI powered tool predicts creative performance in real-world Out-of-Home settings, transforming how campaigns are tested and optimised.

Media Week Awards 2024

Winner of Econometrics - Location Matters for MMM. Partnering with Nielsen and Talon, postcode-level data was used to uncover OOH’s ROI, setting a new standard in channel measurement. Download the research here.

Market Research Society 2024

Winner of Applications & Impact of Data – Location Matters for MMM. Revolutionising Marketing Mix Modelling, this project improved OOH sales predictions by 42%, redefining ROI and future budget allocation strategies. Download the research here.

Adwanted Media Research Awards 2025

Winner of Best Use of 1st Party or 3rd Party Data AND the coveted Grand Prix - JCDecaux & STRAT7 - Location-Based OOH Evaluation: Targeting Audiences Where They Live. By leveraging anonymised mobile location data, this project tackled cookie deprecation challenges, proving OOH ad effectiveness and delivering reliable audience insights.

Media Research Group Awards 2023

Winner of Best Research Innovation – Maximising Mall Measurability. Pioneering use of Wi-Fi sensors in Trinity Leeds and Bluewater malls to track store footfall and measure advertising impact.

Adwanted (formerly Mediatel) Media Research Awards 2023

Winner of Best Representation of Data - Insight for all: Empowering everyone and taking back time. Recognised for empowering teams through data portals and dashboards, enabling more efficient client servicing and market-leading insights.

Adwanted (formerly Mediatel) Media Research Awards 2023

Winner of Best Representation of Data - Insight for all: Empowering everyone and taking back time. Recognised for empowering teams through data portals and dashboards, enabling more efficient client servicing and market-leading insights.

Media Research Group Awards 2023

Winner of Best Research Innovation – Maximising Mall Measurability. Pioneering use of Wi-Fi sensors in Trinity Leeds and Bluewater malls to track store footfall and measure advertising impact.

Market Research Society 2023

Winner of Media Research - OOH does MMM. In collaboration with Kantar, a groundbreaking solution linked OOH reach and impression data to grocery purchases, revealing OOH’s true impact on consumer behaviour.


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