Location Matters For MMM
Download our Location Matters insight
Location Matters For MMM
Download our Location Matters insight
Discover the game-changing impact on OOH’s performance by integrating location data into Marketing Mix Models (MMM) to prove the true ROI of media channels including OOH for the first time.
'Location Matters for MMM' research won gold at the 2024 Campaign UK Media Week Awards in the Econometrics category. Download your copy of the award-winning research now.