OOH Marketing Trends

Browse the latest OOH marketing trends and get some ideas for your next planning meeting. Whether your team is interested in sustainability, marketing post-cookie or new measurement metrics, have a browse and download any relevant slides here to get a head start.

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New research

How to create the perfect poster

Our latest research, launched at Festival of Marketing 2025, shows how emotion drives business outcomes, featuring insights from case studies and brand examples. Explore our advanced AI, Attention, and Emotion-based testing methods to significantly amplify the effectiveness of your creative work.

Learn more
programmatic DOOH

1B Programmatic Impressions

1 billion impressions delivered so far in 2025

optix creative testing tool

Optix

Discover our award-winning creative testing tool

gold trophy campaign media week awards

Location Matters research wins gold

Gold win for best econometrics

OOH Trends

Chris felton presenting MMM research

Location Matters For MMM

The impact on OOH performance when integrating location data into MMM

woman looking at billboard

Attention - The New Metric

Learn the latest in marketing measurement

two-screen future research

Two-screen Future: Maximising online results with Out-of-Home

The Two-Screen Future

eloi casali media lead uki at uber appearing on the jcdecaux digital changemakers podcast

Podcast: Eloi Casali, Uber

Uber: The brand and performance flip

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