Optix
Optimise your creative with pre-testing
Optix
Optimise your creative with pre-testing
Want to know whether your poster will effectively drive campaign results? Introducing Optix, JCDecaux’s cutting-edge creative testing tool that uses the latest technologies, including AI, to pre-test your poster in situ. Optix offers data-driven recommendations to enhance attention, dwell time, and clarity, ensuring your creative is optimised to deliver outstanding results.
“Why Optix is a gamechanger” won gold at the 2025 Campaign Media Awards in the Product Innovation (Media Owner) category.
Download a summary of the tool below.