Programmatic

Find out why Programmatic Digital Out-of-Home (DOOH) is key to unlocking ROI in your omni-channel strategy.

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Programmatic

Supercharge your online ads with prDOOH

Programmatic digital Out-of-Home (prDOOH) empowers brand and performance marketers to unlock the latest capabilities of digital Out-of-Home advertising while integrating it seamlessly with other channels. Self-serve, control your spend and track performance in real time plus take your campaigns to the next level with automated triggers.

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Programmatic

Celebrating 1 billion impressions

As of the end of June, over 1 billion impressions have been delivered programmatically across our digital billboards nationwide.

90%expected increase in global investment in prDOOH between 2025 and 2029.
expected increase in global investment in prDOOH between 2025 and 2029.
35%of media plans are projected to include Programmatic Digital OOH by 2026.
of media plans are projected to include Programmatic Digital OOH by 2026.
57%of agencies expect prDOOH to drive programmatic growth in 2025 – the highest of all channels
of agencies expect prDOOH to drive programmatic growth in 2025 – the highest of all channels
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Control & optimise

Optimise results with automated triggers

Weather, time of day, location and retail data. Set up automated triggers which launch your creative based on conditions which you set and control.

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CONTROL & OPTIMISE

Optimise results with automated triggers

Weather, time of day, location and retail data. Set up automated triggers which launch your creative based on conditions which you set and control.

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Specific targeting

Target audiences (just like you're used to)

Just like on your paid social and search campaigns, choose your audience and location, set the budget and track your performance in realtime. Integrate programmatic digital Out-of-Home to your digital channels and drive results by up to 1.5X. Download our Two Screen Future research to find out more.

Alan Meech, Senior Associate Director

Programmatic digital Out-of-Home played an instrumental role in this omnichannel campaign...we reached a precise audience with contextually relevant ads across the best-performing OOH environments. Because we activated this campaign programmatically, using data triggers and optimised the creative for maximum relevance, we know that we achieved the best possible results for Costa.

Alan Meech

Senior Associate Director, EssenceMediacom

Alan Meech, Senior Associate Director

Programmatic digital Out-of-Home played an instrumental role in this omnichannel campaign...we reached a precise audience with contextually relevant ads across the best-performing OOH environments. Because we activated this campaign programmatically, using data triggers and optimised the creative for maximum relevance, we know that we achieved the best possible results for Costa.

Alan Meech

Senior Associate Director, EssenceMediacom

1 Billion+ Impressions in 2025

Over 1 billion impressions have been delivered programmatically already in 2025. Find out more about how programmatic DOOH can supercharge your digital channels.

Ben Vear, UK Head of Sales

We used programmatic to support specific products at the right time and place with tailored messages alongside our overarching brand campaign. Overall, the campaign drove an increase of several hundred percent for our web traffic, and our retail rate of sale more than doubled.

Ben Vear

UK Head of Sales, Minor Figures

Rodrigo Valim de Oliveira, Senior Manager, Programmatic EMEAA

Brand marketers face the challenge of making their brands stand out from the crowd...Innovation, strategy, and creative should all be accounted for when planning an impactful campaign. Programmatic digital Out-of-Home enabled us to combine a great vision with technology and hard work, which resulted in a powerful mix and impressive campaign results.

Rodrigo Valim de Oliveira

Senior Manager, Programmatic EMEAA, IHG Hotels & Resort

Rodrigo Valim de Oliveira, Senior Manager, Programmatic EMEAA

Brand marketers face the challenge of making their brands stand out from the crowd...Innovation, strategy, and creative should all be accounted for when planning an impactful campaign. Programmatic digital Out-of-Home enabled us to combine a great vision with technology and hard work, which resulted in a powerful mix and impressive campaign results.

Rodrigo Valim de Oliveira

Senior Manager, Programmatic EMEAA, IHG Hotels & Resort

Want to find out more? Get in touch

To chat to our team about the capabilities of programmatic and to help you get started, get in touch with us via the form below.

Want to find out more? Get in touch

To chat to our team about the capabilities of programmatic and to help you get started, get in touch with us via the form below.

Sources

'1.5X better digital results' and 'DOOH makes Paid Social work harder: +50% attention, +27% brand sentiment, +50% consideration, +20% purchase intent' are based on our Two Screen Future research findings using Route data, 2024

38% increase in search results, based on our Point of Search research study

Global investment in prDOOH is expected to increase by 90% between 2025 and 2029 - OOHToday, Morder Intelligence, Global Newswire, The Drum

Programmatic Digital OOH is projected to be included in 35% of media plans by 2026 – State of the Nation, VIOOH, 2024

57% of agencies expect prDOOH to drive programmatic growth in 2025 – the highest of all channels – Attitudes to Programmatic Advertising, IAB Europe, 2024

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