Programmatic
Find out why Programmatic Digital Out-of-Home (DOOH) is key to unlocking ROI in your omni-channel strategy.
Programmatic
Supercharge your online ads with prDOOH
Programmatic digital Out-of-Home (prDOOH) empowers brand and performance marketers to unlock the latest capabilities of digital Out-of-Home advertising while integrating it seamlessly with other channels. Self-serve, control your spend and track performance in real time plus take your campaigns to the next level with automated triggers.
Programmatic
Celebrating 1 billion impressions
As of the end of June, over 1 billion impressions have been delivered programmatically across our digital billboards nationwide.
How top brands are using programmatic
90%expected increase in global investment in prDOOH between 2025 and 2029.
35%of media plans are projected to include Programmatic Digital OOH by 2026.
57%of agencies expect prDOOH to drive programmatic growth in 2025 – the highest of all channels
Control & optimise
Optimise results with automated triggers
Weather, time of day, location and retail data. Set up automated triggers which launch your creative based on conditions which you set and control.
CONTROL & OPTIMISE
Optimise results with automated triggers
Weather, time of day, location and retail data. Set up automated triggers which launch your creative based on conditions which you set and control.
Our premium digital screens are available via
Specific targeting
Target audiences (just like you're used to)
Just like on your paid social and search campaigns, choose your audience and location, set the budget and track your performance in realtime. Integrate programmatic digital Out-of-Home to your digital channels and drive results by up to 1.5X. Download our Two Screen Future research to find out more.
Programmatic digital Out-of-Home played an instrumental role in this omnichannel campaign...we reached a precise audience with contextually relevant ads across the best-performing OOH environments. Because we activated this campaign programmatically, using data triggers and optimised the creative for maximum relevance, we know that we achieved the best possible results for Costa.
Alan Meech
Senior Associate Director, EssenceMediacom
Programmatic digital Out-of-Home played an instrumental role in this omnichannel campaign...we reached a precise audience with contextually relevant ads across the best-performing OOH environments. Because we activated this campaign programmatically, using data triggers and optimised the creative for maximum relevance, we know that we achieved the best possible results for Costa.
Alan Meech
Senior Associate Director, EssenceMediacom
We used programmatic to support specific products at the right time and place with tailored messages alongside our overarching brand campaign. Overall, the campaign drove an increase of several hundred percent for our web traffic, and our retail rate of sale more than doubled.
Ben Vear
UK Head of Sales, Minor Figures
Brand marketers face the challenge of making their brands stand out from the crowd...Innovation, strategy, and creative should all be accounted for when planning an impactful campaign. Programmatic digital Out-of-Home enabled us to combine a great vision with technology and hard work, which resulted in a powerful mix and impressive campaign results.
Rodrigo Valim de Oliveira
Senior Manager, Programmatic EMEAA, IHG Hotels & Resort
Brand marketers face the challenge of making their brands stand out from the crowd...Innovation, strategy, and creative should all be accounted for when planning an impactful campaign. Programmatic digital Out-of-Home enabled us to combine a great vision with technology and hard work, which resulted in a powerful mix and impressive campaign results.
Rodrigo Valim de Oliveira
Senior Manager, Programmatic EMEAA, IHG Hotels & Resort
Learn more about our Out-of-Home measurement
Want to find out more? Get in touch
Want to find out more? Get in touch
To chat to our team about the capabilities of programmatic and to help you get started, get in touch with us via the form below.
Want to find out more? Get in touch
Want to find out more? Get in touch
To chat to our team about the capabilities of programmatic and to help you get started, get in touch with us via the form below.
Sources
'1.5X better digital results' and 'DOOH makes Paid Social work harder: +50% attention, +27% brand sentiment, +50% consideration, +20% purchase intent' are based on our Two Screen Future research findings using Route data, 2024
38% increase in search results, based on our Point of Search research study
Global investment in prDOOH is expected to increase by 90% between 2025 and 2029 - OOHToday, Morder Intelligence, Global Newswire, The Drum
Programmatic Digital OOH is projected to be included in 35% of media plans by 2026 – State of the Nation, VIOOH, 2024
57% of agencies expect prDOOH to drive programmatic growth in 2025 – the highest of all channels – Attitudes to Programmatic Advertising, IAB Europe, 2024
