The Point of Search
Research study into mobile search behaviour
The Point of Search
Research study into mobile search behaviour
The WARC figures from 2023 showed that there were only 3 channels that grew - Search, Online Display and Out-of-Home – making Out-of-Home the only traditional ad medium to record growth. ‘The Point of Search’ is a ground-breaking 3 stage research study into mobile search behaviour, which reveals that mobile searches conducted in Out-of-Home locations are 38% more likely to lead to a purchase compared to at home mobile searches.