Dynamic content for real time engagement
Case Study: The Trainline
Dynamic content for real time engagement
Case Study: The Trainline
Are you looking to capture consumers' attention for immediate action? Implementing Dynamic Content to your digital Out-of-Home campaign enables you to use data to personalise your campaign and make it immediately relevant for a big impact.
Learn from The Trainline who optimised their campaign using a blend of real-time availability, price and route updates to show customers what tickets were available and for what price in real time at stations. The use of relevant and engaging content saw a substantial increase in spontaneous first brand mentions when compared with static creative.