Attention - The New Metric
Learn the latest in marketing measurement
Attention - The New Metric
Learn the latest in marketing measurement
Just because an ad can be seen, doesn't mean that it will be seen. Our attention differs between media channels and this difference has led to the development of a new metric that helps you measure your marketing consistently across all channels - Attention.
Latest eye tracking research shows that high-Attention media like Out-of-Home ‘Primes’ consumers with messages and can increase dwell time on private screen ads by over 50%. Increases in Attention on ads correlate to increases in Sales. Watch and listen to how you can apply this new metric to your business.