Contextual messaging drives effectiveness

Contextual messaging drives effectiveness

Award-Winning Study: The Moments of Truth

Contextual messaging drives effectiveness

Award-Winning Study: The Moments of Truth

The Moments of Truth is a landmark research project that proves that by using contextually-relevant messaging in digital Out-of-Home, effectiveness increases by an average +17%.


The award-winning study by Posterscope, JCDecaux and Clear Channel uses neuroscience and eye-tracking to show that when brands use the power of relevancy in their campaigns, they will benefit from uplifts in ad recall, brand/creative rating and sales.

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