The Moments of Truth

The Moments of Truth is a landmark research project that proves that by using contextually-relevant messaging in digital Out-of-Home, effectiveness increases by an average +17%.

The award-winning study by Posterscope, JCDecaux and Clear Channel uses neuroscience and eye-tracking to show that when brands use the power of relevancy in their campaigns, they will benefit from uplifts in ad recall, brand/creative rating and sales.