Pentland G4A results clearly demonstrate the impact of adding Out Of Home  to the media  mix. Across the full May–October campaign for Berghaus, Manchester web sessions increased by 40% and revenue by 37%. In July, when the JCDecaux Manchester activity was live, performance spiked even further, with sessions up an incredible 144% and revenue up a massive 215% versus baseline. We also saw marked uplifts in awareness and consideration, particularly in London and Manchester where OOH was live. Together, these results show how targeted OOH can both stimulate online demand and strengthen brand metrics across the funnel.