Berghaus Case Study

When Liam Gallagher stepped out in the Berghaus Trango jacket in the 1990s, he cemented the brand at the heart of British culture. Decades later, the Oasis reunion announcement landed just weeks before the Icons campaign launch, giving Berghaus the perfect moment to strike, reigniting Britain’s love for the brand and turning one of the biggest cultural comebacks of a generation into a competitive advantage.