Superman Case Study

Ahead of its July 11th release, Superman’s Out-of-Home (OOH) campaign at Westfield London delivered a standout activation that didn't just capture attention - it influenced shoppers to buy tickets. The bold entrance domination cut through with distinctive, high-energy creative that built excitement, boosted consideration and ultimately converted interest to cinema tickets. By driving buzz and purchases, the campaign proved the power of OOH to deliver measurable box office impact.