Costa Coffee Programmatic Case Study

Costa Coffee set out to dominate the festive retail season by transforming its OOH activity into a high-impact brand experience that reached consumers during the busiest Christmas shopping moments.​ By combining high-impact creative with programmatic precision, Costa demonstrated how pDOOH can deliver both mass reach and measurable brand growth during the most competitive retail season of the year.​

Download the case study for the campaign that won Silver in "Best use of Dynamic Creative Optimisation" for Costa Coffee, DOOH.com, EssenceMediacom and WPP Media OOH, at the 2026 Programmatic DOOH Awards.