Foster's Case Study

Foster's returns to OOH with programmatic fightback.​ After an extended absence, Foster’s returned to OOH with a sophisticated, ROI-driving programmatic approach. ​

Download the case study for the campaign that won Silver in "Best use of pDOOH for Performance" and Bronze in "Best use of data" for Foster's, dentsu X, dentsu OOH and The Trade Desk, at the 2026 Programmatic DOOH Awards.