L'Oreal Case Study

Keeping hair in the game: How L’Oréal Paris scored with real-time DOOH and Arsenal FC. 

To promote its Elvive Growth Booster range, L’Oréal Paris, the Official Haircare Partner of Arsenal FC, launched a pDOOH campaign in the UK, in Q1 2026, designed to transcend traditional sponsorship. By moving beyond ‘always-on’ tactics, the brand bridged the gap between high-performance sports and haircare, reaching fans at the height of emotional engagement. 

Download the case study for the campaign that won Gold in "Best use of pDOOH for Brand – Preference & Perception" and the Grand Prix, for Elvive, L’Oréal Paris, Vistar Media, Arsenal FC and Publicis Groupe, at the 2026 Programmatic DOOH Awards.