Piri Case Study

When it comes to hayfever, relevance, context and timing are everything: consumers act when symptoms spike, and the most effective messages reflect the moment they’re in.

Piri’s programmatic DOOH campaign used Dynamic Creative Optimisation (DCO) to ensure every impression was context-aware, adapting delivery and messaging around pollen conditions and retail proximity.

Download the case study for the campaign that won Silver in "Best use of Dynamic Creative Optimisation" for Piri, Haleon, Spark Foundry, Publicis Le One and Vistar Media at the 2026 Programmatic DOOH Awards.