Toblerone Case Study

Toblerone entered the premium chocolate arena as a challenger brand with a brutal reality: category giants Lindt and Ferrero dominated the premium chocolate category (80%RSV), and Toblerone (12%RSV) was fighting for relevance in a space it had historically been “non-existent” in.

Download the case study for the campaign that won Bronze in "Best use of pDOOH for Brand – Preference & Perception", for Toblerone, Mondelēz International, POP30, Le Pub and The Trade Desk, at the 2026 Programmatic DOOH Awards.