HP Case Study

From private excuses to public proof: turning social engagement into brand‑led pDOOH for HP OmniBook X Flip. Replacing a laptop is often a highly personal decision, driven by technical specifications and everyday frustrations and the “excuses” consumers give themselves to justify an upgrade. The campaign transformed those private moments of consideration into a public brand statement through programmatic DOOH, activated at the most commercially critical moment of the year.

Download the case study for the campaign that won a Gold in "Best use of pDOOH and Social" for HP at the 2026 Programmatic DOOH Awards.