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See cookie policyHow did HP drive awareness and action for OmniBook X Flip?
HP’s programmatic DOOH campaign for the OmniBook X Flip delivered a strong uplift in awareness for the new device, with standout results among highly engaged gaming audiences. The activity significantly improved message recall and shifted purchase intent, while also strengthening perceptions of HP in line with its key messages. This brand impact translated into real action, driving talkability, website visits, recommendations, search and purchase among those exposed.