VO5 Case Study

Elida Beauty wanted to refresh VO5’s positioning and reconnect with both loyal and new consumers across the UK. ​The brief – to build high‑impact awareness while linking offline brand engagement to measurable online intent – proving the combined power of programmatic DOOH and search. From Search to store: turning haircare intent into Tesco visits.​ 

Download the case study for the campaign that won Gold in "Best use of pDOOH & Search" for VO5, Elida Beauty, Azerion and Publicis.