BYD street advert

BYD Case Study

How did BYD use pDOOH to supercharge its performance marketing?

BYD Case Study

How did BYD use pDOOH to supercharge its performance marketing?

From billboard to booking, how BYD turned programmatic DOOH into a performance channel. BYD UK partnered with The Trade Desk to launch the Dolphin Surf model in the UK, proving that programmatic DOOH can sit at the heart of a performance campaign, not just its awareness layer.


Download the case study for the campaign that won Gold in "Best use of pDOOH & Online display/Video" for BYD and The Trade Desk, at the 2026 Programmatic DOOH Awards.

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