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See cookie policyHow did BYD use pDOOH to supercharge its performance marketing?
From billboard to booking, how BYD turned programmatic DOOH into a performance channel. BYD UK partnered with The Trade Desk to launch the Dolphin Surf model in the UK, proving that programmatic DOOH can sit at the heart of a performance campaign, not just its awareness layer.
Download the case study for the campaign that won Gold in "Best use of pDOOH & Online display/Video" for BYD and The Trade Desk, at the 2026 Programmatic DOOH Awards.