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The Wonderfully Weird World of Gumball Case Study

How Warner Bros. Discovery used programmatic DOOH to launch of an unmissable children's TV event

The Wonderfully Weird World of Gumball Case Study

How Warner Bros. Discovery used programmatic DOOH to launch of an unmissable children's TV event

2025 saw the return of The Wonderfully Weird World of Gumball on Cartoon Network. Warner Bros. Discovery wanted a multi-region campaign aimed at children and their parents to make the launch an unmissable TV event for existing fans and new audiences. More specifically they were looking to re-establish Gumball as a top-rated show across Europe, MENA and South Africa.


Download the case study for the campaign that won Silver in "Best use of pDOOH Internationally" for WarnerBros.Discovery, Skyrise and BradleyDyerRaw, at the 2026 Programmatic DOOH Awards.

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