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See cookie policyHow did Gym King use pDOOH to accelerate brand growth?
Journey Further partnered with Gym King to deliver a programmatic Digital Out-of-Home campaign designed to accelerate brand growth in one of the most competitive categories in retail: athleisure. Gym King were seeking to take market share against major competitors.
The campaign aimed to shift Gym King from a performance-led model toward a more balanced, brand-building strategy that could unlock future scale.
Download the case study for the campaign that won Bronze for "Best use of pDOOH for Performance" for Gym King and Journey Further, at the 2026 Programmatic DOOH Awards.