P&O Cruises Case Study

Sailing to success: how data and creativity delivered P&O Cruises' strongest ever January. In the most competitive January travel market on record, P&O Cruises needed to defend its #1 position during the critical Wave sales period and their solution was built on one principle: relevance drives results. 

Download the case study for the campaign that won Gold in "Best use of Dynamic Creative Optimisation" and "Best use of Data", and Bronze in "Best use of pDOOH for Brand - Awareness and Reach" for P&O Cruises, Wavemaker, WPP Media Solutions, DOOH.com and The Trade Desk, at the 2026 Programmatic DOOH Awards.