Generali Tranquilidade DOOH ad

Generali Tranquilidade Case Study

How did Generali Tranquilidade integrate digital campaign optimisation with DOOH?

Generali Tranquilidade Case Study

How did Generali Tranquilidade integrate digital campaign optimisation with DOOH?

The future of Out-of-Home Communication is data-driven as shown by the success of this campaign for Generali Tranquilidade.


The challenge was how to clearly communicate a complex product, such as a life insurance policy linked to a mortgage loan and make it relevant and effective.


Download the case study for the campaign that won Bronze in "Best use of pDOOH internationally" for Generali Tranquilidade, Generali Seguros, dentsu Portugal and JCDecaux Portugal, at the 2026 Programmatic DOOH Awards.

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