Häagen-Dazs Case Study

How did Häagen-Dazs use pDOOH to turn unpredictable British weather into consistent sales uplift?

Häagen-Dazs Case Study

How did Häagen-Dazs use pDOOH to turn unpredictable British weather into consistent sales uplift?

The relationship between ice cream sales and shark attacks is famously (amongst statisticians, at least) one of correlation, not causation. Temperature acts a confounding variable here - high temperatures drive both ice cream sales and people to the beach – and indeed, temperature- activated ice cream campaigns are as old as programmatic DOOH itself.

Download the case study for the campaign that won Silver for "Best use of pDOOH for Brand - Preference & Perception" for Häagen-Dazs, General Mills, Rapport WW, UM and Kinesso at the 2026 Programmatic DOOH Awards.