Gain market share using Digital Out-of-Home
Case Study: ASOS
Gain market share using Digital Out-of-Home
Are you looking for proof on how brand building with Out-of-Home can help you steal market share?
Learn from ASOS who discovered Out-of-Home delivered a measureable increase in market share in the furiously competitive fashion market. To test this, ASOS used location-based advertising across four key London boroughs for their summer campaign, 'Summer looks good on you'. ASOS saw awareness increase by 10%, consideration went up by 9% and they gained 1% market share when they added Digital Out-of-Home to their media mix.