Festival of Marketing 2025
This year at Festival of Marketing, JCDecaux and System1 shared our 10 steps to create the perfect poster. Find out how to maximise your marketing spend through creative optimisation and download our guidelines now.
JCDecaux and System1
10 steps to create the perfect poster & earn the 'double take'
Stage 1: Effectiveness in Action
Want to make your ads unforgettable? Learn 10 simple steps for the perfect poster to discover why creative testing is key and how emotion drives outcomes, featuring insights from case studies and brand examples.
Speakers from
Meet the speakers
Meet the speakers
Rajvi Kantaria, Director of Marketing, JCDecaux UK
Rajvi Kantaria, Director of Marketing, JCDecaux UK
Rajvi joined JCDecaux UK from previous leadership roles at American Express, Paddy Power and Pentland Brands, and now leads a team helping brands maximise Out-of-Home in the media mix. She launched the Digital Changemakers programme - including a podcast reaching 100,000 marketing listeners, a new digital marketing hub with award-winning research, and an e-learning programme for marketers to learn more about Out-of-Home. Rajvi believes in a work-life balance and she is passionate about diversity, inclusion and mentorship.
Andrew Tindall, SVP Global Partnerships, System1
Andrew Tindall, SVP Global Partnerships, System1
Andrew champions modern marketing effectiveness in a no-nonsense, practical way. Responsible for System1’s thought leadership and global agency partnerships, he combines data with System1’s ad database to create publications exploring emotion and creativity’s role in effectiveness across the media mix. Ex-Diageo and Bacardi, he loves an IRL chat at the bar but also frequently stirs debate on LinkedIn and is a columnist for The Drum.
Meet the speakers
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