Festival of Marketing 2026

This year at Festival of Marketing, JCDecaux and Lumen hosted an interactive session bringing the attention economy to life for Out-of-Home. Launching brand-new research, and explored how Lumen’s attention data can shape your next campaign, with a media first opportunity.

Festival of Marketing 2026

What the research showed

An Attention Matrix

JCDecaux, working with Lumen built upon the robust Route methodology to go beyond just the probability of a DOOH site being seen, to actually understand how long every single DOOH screen in the UK, across every format and environment is looked at. Enabling JCDecaux to create a complete Attention Matrix ranking every frame across the country.

What it means for advertisers

A media-first opportunity to plan OOH using attention metrics

Out-of-Home has joined the attention economy, and this new, robust, credible and independent data enables you to not only understand which DOOH sites across the UK deliver the most attention, but to also plan campaigns using these attention metrics.

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JCDecaux UK – Madfest Competition Terms and Conditions

1. The promoter is JCDecaux UK Limited, incorporated and registered in England and Wales with company number 01679670 whose registered office is a 991 Great West Road, Brentford, Middlesex, TW8 9DN (“JCDecaux”).

2. The competition is open to attendees of the JCDecaux agency event taking place on 8/7/2026 at MAD//Fest London (the “Event”).

3. Entrants must be 18 or over. Employees of JCDecaux and their immediate families, persons connected with the promotion (i.e., prize sponsors and their agents) and their immediate families are not eligible to enter.

4. Only one entry per person is permitted. Multiple entries will be disqualified.

5. JCDecaux reserves the right to disqualify any entrant if it has reasonable grounds to believe the entrant has breached any of the eligibility requirements.

6. To enter, attendees must participate in a live interactive game hosted on Kahoot (the “Game”) which will take place at the JCD hosted session at the Event and complete the entry form. A QR code will be made available at the session to access the entry form and attendees must scan the QR code and submit their full name. Entries that are incomplete, illegible, corrupted, duplicate, or submitted outside the entry period will not be accepted. JCDecaux is not responsible for entries that are lost, delayed, corrupted, or not successfully submitted due to technical, network, hardware, software or system failures of any kind.

7. One winner will be selected based on the highest performing entrant in the Game. The decision of the Promoter will be final and no correspondence will be entered into.

8. The winner receive a weekend break for two people in Edinburgh, including return train travel (from within the UK only) and two nights' accommodation, with a maximum total value of £1000 (inc. vat).

9. The prize will be arranged and booked by JCDecaux on the winner's behalf. Travel and accommodation are subject to availability, and the final itinerary, accommodation, and travel arrangements will be determined at the time of booking. The winner must provide their preferred travel dates and any information reasonably requested by JCDecaux within the timeframe specified to enable the booking to be made.

10. The prize must be redeemed and all travel and accommodation must be booked by 31 December 2026.

11. The prize is non-transferable, non-refundable, and no cash alternative will be offered. JCDecaux reserves the right to substitute the prize with one of equal or greater value if necessary due to circumstances beyond its control.

12. Any additional costs, including but not limited to meals, beverages, local transport, travel insurance, parking, attractions, spending money, or incidental expenses, are the responsibility of the winner and their guest. The winner and their guest are responsible for ensuring they are able to travel on the booked dates and for complying with any applicable travel requirements. Hotel and operator terms will apply. JCDecaux is not responsible for any acts or omissions by the hotel, train operator or other third parties, including any defaults, delays, cancellations, availability of facilities or poor service.

13. The winner will be notified via the email address provided within 30 days of the Event. If the winner does not respond within 14 days of notification, JCDecaux reserves the right to award the prize to an alternative winner.

14. JCDecaux will make available information that indicates that a valid award took place. To comply with this obligation, JCDecaux will, on request, provide the surname and county of the prize winner to anyone who emails uk.events@jcdecaux.co.uk within one month after the draw. If the winner objects to their surname and county being published or made available, they may contact JCDecaux at uk.events@jcdecaux.co.uk. In such circumstances, JCDecaux must still provide the winner’s information and winning details to the Advertising Standards Authority on request.

15. Entrants’ data will be used and processed in accordance with JCDecaux’s data privacy policy.

16. JCDecaux reserves the right to cancel, suspend, or amend the promotion if necessary due to circumstances beyond its control.

17. JCDecaux will not be liable for any loss, damage, or injury suffered by entrants or the winner in connection with the competition or the prize, except for liability which cannot be excluded by law (such as for death or personal injury caused by negligence).

18. These terms and conditions are governed by the laws of England and Wales, and any disputes will be subject to the exclusive jurisdiction of the English courts.