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See cookie policySenior Vice President Global Partnerships, System1
Andrew champions modern marketing effectiveness in a in a straight-talking, practical way. Responsible for System1’s thought leadership and global agency partnerships, he combines data with System1’s ad database to create publications exploring emotion and creativity’s role in effectiveness across the media mix. Ex-Diageo and Bacardi, he loves an IRL chat at the bar but also frequently stirs debate on LinkedIn and is a columnist for The Drum.