Jeremy Cartwright

Jeremy Cartwright is a Director of Consulting at Nielsen, global leader in audience measurement, data and analytics. Using Marketing Mix models designed to measure the role of marketing within wider business drivers, Jeremy produces strategic insights & recommendations to enable advertisers across all industries to optimise their marketing budgets, planning & activation. Partnering with JCDecaux, Jeremy led the ‘Location Matters for MMM’ study, showing that including granular data in MMM models enhances the accuracy of media measurement, and capturing the movement of people exposed to OOH advertising is key to measuring its effect.