Chris Felton

Chris Felton is Director of Data and Insight at JCDecaux. Chris launched the JCDecaux UK Data Solutions team, who build credible, scientific methodologies to measure the results of out-of-home campaigns. Chris works with cutting-edge research techniques, partnering with eye-tracking specialists Lumen to embed new metrics such as Attention, and also neuroscience specialists to measure the science behind consumer behaviour. Chris is an active member of the Media Research Group, or MRG committee, ensuring that work from the Media Insight community is shared across the industry.