Chris Felton

Chris launched the JCDecaux UK Data Solutions team, who build credible, scientific methodologies to measure the results of Out-of-Home campaigns. Chris award-winning team works with cutting-edge research techniques, partnering with eye-tracking specialists Lumen to embed new metrics such as Attention, and also neuroscience specialists to measure the science behind consumer behaviour. Chris is an active member of the Media Research Group, ensuring that work from the media insight committee is shared across the industry.