Season 4, Episode 3: Andrew Tindall, Senior Vice President - Global Partnerships at System1 and Chris Felton, Director of Data and Insight at JCDecaux UK, join Ian Whittaker to discuss the controversial, but hugely popular article; '7 out of 10 OOH ads don't work. Here's why and how to fix them', written by Andrew for The Drum. Get past the clickbait title and learn more about the opportunity for brands to better apply creative best practices in Out-of-Home advertising to easily improve results. New evidence-based research by System1, Lumen and JCDecaux proves 9 steps to the perfect digital poster - learn how to apply these to your ads before you go live and pre-test them for the best results.