Meet the Experts

Meet your new team.
Here are the experts who have curated this content for you and are happy to help with any questions. 

Ian Whittaker

Award-Winning Media Analyst

Ian is a Media/MarTech/Tech Analyst with over 20 years' experience as an equities analyst in the City.He is twice City AM Analyst of the Year, a Chair & Board Member, Member of the Board of Advisors at Songtradr, Inc., founder of Liberty Sky Advisors and co-founder of Bearstone Advisors. He is also an Executive in Residence at the Project X Institute, a media and advertising thought leadership collective. Ian is a regular columnist with City AM, Campaign and Video Week, a regular speaker and am frequently featured, interviewed and quoted across the press.

Sam Tomlinson

Partner and Media Leader at PwC UK

Sam Tomlinson is Partner in PwC’s Media Assurance practice. Sam leads PwC’s multi-award-winning Customer, Marketing & Media Insight team. He collaborated with industry representatives in developing the UK’s first industry standard for multi-platform audience measurement.

Rajvi Kantaria

Director of Marketing at JCDecaux

Rajvi Kantaria is Director of Marketing at JCDecaux. Using her background working for brands such as American Express, Paddy Power and Pentland Brands (Speedo, Berghaus, Ellesse), she has worked with award-winning analyst Ian Whittaker to bring the Digital Changemakers programme to customers. This is a call to arms for senior marketers to become changemakers in their own organisations in the quest for brand growth. Join the debate on the latest industry trends and learn how you can navigate the most complex macroeconomic landscape we’ve seen in our lifetime.

Chris Felton

Director of Data and Insight, JCDecaux

Chris Felton is Director of Data and Insight at JCDecaux. Chris launched the JCDecaux UK Data Solutions team, who has built credible, scientific methodologies to measure the results of out-of-home campaigns. Chris works with cutting-edge research techniques, partnering with eye-tracking specialists Lumen to embed new metrics such as Attention, and also neuroscience specialists to measure the science behind consumer behaviour. Chris is an active member of the Media Research Group, or MRG committee, ensuring that work from the Media Insight community is shared across the industry.

Niamh O'Mahony

Marketing Consultant | Presenter of the Digital Academy

Niamh O’Mahony is our content writer and presenter of the Digital Academy. Niamh has lead marketing teams for brands such as Ryanair, Paddy Power and News UK. Her history within traditional publishers and online ecommerce brands means she has a deep understanding of multi-channel capabilities and measurement. Niamh has spent her career using traditional and digital methods to drive customer growth. She uses the most up to date research and technology to plan and test brand and conversion activities. Having worked on both the brand and publisher side she brings a unique and balanced perspective to multi-channel campaign activation.

Justin Gibbons

Researcher and Writer | Author of P²+C=6 The New Different

Justin Gibbons studied History at Edinburgh University and University College London before starting life as a researcher at Synovate. He went on to be a Cool Hunter, Account Planner and Media Strategist working for some of the most ground-breaking agencies in the UK, including PHD, Havas and creative boutique George & Dragon.He founded Work Research in 2006 as a media specialist research business. In 2018 and 2019, Justin co-authored the publications The Brand Gap and Bridging the Brand Gap with Tony Regan, his partner at Work Research. Justin has worked on research projects for businesses including Channel 4, ITV, JCDecaux UK and News UK.

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