Justin Gibbons
Researcher and Writer | Author of P²+C=6 The New Different
Justin Gibbons
Researcher and Writer | Author of P²+C=6 The New Different
Justin Gibbons studied History at Edinburgh University and University College London before starting life as a researcher at Synovate. He went on to be a Cool Hunter, Account Planner and Media Strategist working for some of the most ground-breaking agencies in the UK, including PHD, Havas and creative boutique George & Dragon.
He founded Work Research in 2006 as a media specialist research business. In 2018 and 2019, Justin co-authored the publications The Brand Gap and Bridging the Brand Gap with Tony Regan, his partner at Work Research. Justin has worked on research projects for businesses including Channel 4, ITV, JCDecaux UK and News UK.