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The UK won 9 awards in the Outdoor category at Cannes Lions 2026. Winning campaigns include Ikea, British Airways and McDonald's, showing how OOH helps brands reach audiences in the real world with standout creative that cuts through and drives results. Explore our latest case studies to find out how leading brands are using Out‑of‑Home to build fame and boost performance.
Explore the winning case studies
Download our latest research launched at DMWF 2026