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The Data Solution

Welcome to The Data Solution. A series of webinars designed to make JCDecaux’s data, insight and research more accessible, actionable, and relevant for anyone planning or buying Out-of-Home media..

A new webinar series

Introducing The Data Solution

This series takes our measurement studies and real-world findings on attention, audiences and effectiveness, and turns them into simple, evidence based learnings. You can apply this to plan smarter, measure better, and drive stronger results from your Out-of-Home campaigns.

Episode One

The Power of Pedestrians

We’ll reveal why not all Out-of-Home exposure is equal, and how pedestrian attention can drive stronger brand awareness, recall and consideration.

Episode Two

A simple guide to understanding OOH in MMM

An easy-to-understand walkthrough of the six challenges Out-of-Home faces in MMM, providing you with a toolkit to navigate them and ask the right questions.

Episode Three

Award-winning measurement meets The Perfect Poster

Tackling two of OOH’s biggest challenges - creativity and effectiveness. JCDecaux and Wayfair use expert research to show how strong, clear Out-of-Home posters unlock the medium’s power to turn fame into real brand growth.