The Data Solution
Welcome to The Data Solution. A series of webinars designed to make JCDecaux’s data, insight and research more accessible, actionable, and relevant for anyone planning or buying Out-of-Home Media.
A new webinar series
Introducing The Data Solution
This series takes our measurement studies and real world findings on attention, audiences and effectiveness, and turns them into simple, evidence based learnings. You can apply this to plan smarter, measure better, and drive stronger results from your Out of Home campaigns.
Episode One
The Power of Pedestrians
We’ll reveal why not all OOH exposure is equal, and how pedestrian attention can drive stronger brand awareness, recall and consideration.
Episode Two
A simple guide to understanding OOH in MMM
An easy-to-understand walkthrough of the six challenges Out-of-Home faces in MMM, providing you with a toolkit to navigate them and ask the right questions.
