Benefits of DOOH advertising
Looking to understand how billboard advertising and digital out-of-home (DOOH) marketing can help boost your digital ROI? This guide covers everything you need to know from costs and formats to ROI and targeting to help you make informed decisions.
DOOH drives digital ROI
Two-Screen Effect
Digital Out-of-Home supercharges your online ads and increases digital ROI. Learn more and watch our Two-Screen Future video now.
How effective is billboard advertising?
Billboard advertising is highly effective across the customer buying funnel for increasing brand awareness, consideration and conversion. According to industry data and JCDecaux Two-Screen Future research, when billboard advertising is combined with mobile or social campaigns, billboard and digital out-of-home advertising can improve conversion rates significantly. To learn more about billboard effectiveness, discover our digital out-of-home advertising research here.
52%more attention in campaigns using digital OOH
2.3Xhigher brand recall in campaigns using digital OOH vs without
25%of all Google search enquiries can be attributed to OOH
How effective is billboard advertising?
Billboard advertising is highly effective across the customer buying funnel for increasing brand awareness, consideration and conversion. According to industry data and JCDecaux Two-Screen Future research, when billboard advertising is combined with mobile or social campaigns, billboard and digital out-of-home advertising can improve conversion rates significantly. To learn more about billboard effectiveness, discover our digital out-of-home advertising research here.
Brands that are supercharging their results with DOOH
Can I target specific audiences with DOOH advertising?
Yes, modern DOOH platforms offer programmatic targeting, allowing advertisers to serve ads based on time of day, weather, traffic, or footfall, use anonymised data to target specific demographics or behaviours and retarget mobile users through geofencing after a DOOH exposure. Find out more about programmatic digital Out-of-Home here.
Can I target specific audiences with DOOH advertising?
Yes, modern DOOH platforms offer programmatic targeting, allowing advertisers to serve ads based on time of day, weather, traffic, or footfall, use anonymised data to target specific demographics or behaviours and retarget mobile users through geofencing after a DOOH exposure. Find out more about programmatic digital Out-of-Home here.
Programmatic DOOH
Targeted audience reach
Reach targeted audiences in specific locations with the use of programmatic digital Out-of-Home (programmatic DOOH) plus leverage triggers like weather, footfall, time of day and even pollen count to make sure your message lands at the right time to the right audience.
90%expected increase in global investment in programmatic DOOH between 2025 and 2029.
35%of media plans are projected to include Programmatic Digital OOH by 2026.
57%of agencies expect programmatic DOOH to drive programmatic growth in 2025 – the highest of all channels
Browse our programmatic DOOH case studies
What are the creative best practices for DOOH advertising?
According to the JCDecaux 'Perfect Poster' Out-of-Home research, make your digital out-of-home ad stand out with short and easy to read text, high-contrast visuals, strong call-to-actions and design that is designed for quick glance readability.
What are the creative best practices for DOOH advertising?
According to the JCDecaux 'Perfect Poster' Out-of-Home research, make your digital out-of-home ad stand out with short and easy to read text, high-contrast visuals, strong call-to-actions and design that is designed for quick glance readability.
Optimised creative
DOOH creative best practice
Explore our advanced AI, Attention, and Emotion-based testing methods to amplify the effectiveness of your creatives with our award-winning Perfect Poster research guidelines.
How do you measure out-of-home?
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Get in touch
To learn more about the latest capabilities of Digital Out-of-Home or for help planning your next campaign, get in touch with us below.
*Sources
'52% more attention in campaigns using digital OOH' and '2.3X higher brand recall in campaigns using digital OOH vs without' are based on our Two Screen Future research findings using Route data, 2024
25% of all Google Search queries can be attributed to OOH - Research by WallDecaux & FAW, Professor Preuß, Brand Science, OMG Germany, 2023
38% increase in search results, based on our Point of Search research study
Global investment in prDOOH is expected to increase by 90% between 2025 and 2029 - OOHToday, Morder Intelligence, Global Newswire, The Drum
Programmatic Digital OOH is projected to be included in 35% of media plans by 2026 – State of the Nation, VIOOH, 2024
57% of agencies expect prDOOH to drive programmatic growth in 2025 – the highest of all channels – Attitudes to Programmatic Advertising, IAB Europe, 2024
