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See cookie policyHow did IBM use programmatic DOOH to target ‘IT Decision Makers’?
IBM launched an Out-of-Home campaign that ran at the most optimal times and in the most relevant places to reach its target audience of Business Decision Makers (BDMs) in IT roles. Running across key UK cities, the campaign led to significant brand awareness uplift among this audience segment, as well as driving action - including online search and visits to the IBM website.