Award Categories

Recognising campaigns that use pDOOH to build brands, with best-in-class measurement of metrics such as reach, awareness, consideration, purchase intent and share of voice. Entries are welcome from any combination of channels or pDOOH alone.

Recognising campaigns that use pDOOH to drive performance metrics such as footfall, in-store sales, online sales and ROI. Entries are welcome from any combination of channels or pDOOH alone.

Recognising the most effective and innovative use of pDOOH and social media in a single campaign to drive audience reach and performance. Campaigns do not necessarily need to have been bought via the same platform, however, entries must clearly show how the two channels worked together efficiently and effectively, with credit given for both results and the consumer experience across channels.

Recognising the most effective and innovative use of pDOOH and Connected TV in a single campaign to drive audience reach and performance. Campaigns do not necessarily need to have been bought via the same platform, however, entries must clearly show how the two channels worked together efficiently and effectively, with credit given for both results and the consumer experience across channels.

The most effective and innovative use of pDOOH and online (display or video) in a single campaign strategy driving audience reach and performance. Campaigns do not necessarily need to have been bought via the same platform, however, entries must clearly demonstrate how the two channels worked together efficiently and effectively to deliver the campaign objectives. Credit will be given for both performance and consideration of the consumer experience across multiple channels.

Recognising the most effective and innovative use of pDOOH and Search (organic and/or paid) in a single campaign to drive audience reach and performance. Campaigns do not necessarily need to have been bought via the same platform, however, entries must clearly show how the channels worked together efficiently and effectively, with credit given for both results and the consumer journey across search and DOOH.

Recognising outstanding use of programmatic dynamic creative optimisation (DCO) in pDOOH. Entries should demonstrate how first‑, second‑ or third‑party data was used to deliver relevant, context‑aware creative, with credit for strategic integration that is both effective and sustainable.

Recognising the most effective and innovative use, management and/or activation of data to drive outstanding pDOOH campaign performance. Entries should show how first‑, second‑ or third‑party data was applied strategically and responsibly to deliver clear, measurable results.

Recognising the most effective and innovative use of pDOOH in a campaign delivered outside the UK. Entries should demonstrate how pDOOH was used to drive audience reach, brand impact or performance. Campaigns may be standalone pDOOH activations or part of a broader omnichannel strategy.

Recognising the programmatic team setting the standard for pDOOH – championing a culture of test‑and‑learn, collaboration and innovation. Judges will look for teams who work seamlessly to create bold ideas, optimise performance and consistently deliver outstanding results for brands.

Recognising the best of the best. All shortlisted entries are automatically eligible for the Grand Prix award, which will be chosen by our judges.