Season 5, Episode 9: Alicia Kharod, Co-Founder of Wild Chai, and Cllr Tom Bruce, London Borough of Hounslow, join Ian to discuss the importance of driving awareness to scale and grow a new brand. Uncover Wild Chai's journey to brand recognition using OOH and strategic partnerships, how Tom's work in the community, including the Advance for Growth competition, empowers local businesses to scale sustainably and more insights into entrepreneurship and building successful business collaborations.