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See cookie policyHow did McDonald’s use programmatic DOOH to deliver a 90% uplift in sales?
McDonald’s ran its ‘Summer of Desserts’ omnichannel campaign with Talon and OMD to successfully drive sales of its iced products in the summer months as well as support social media activations. The campaign drastically surpassed sales uplift goals by supercharging audience reach for the brand at crucial moments throughout the summer.