Attention! London Calling
Are you targeting Londoners in your marketing campaigns? With a population of over 10m and the fastest growing UK city, it’s no surprise so many marketers want to target the influential population of London. And now there’s a way for you to reach 70% of that population through bus shelters and make a big impact. Find out how new research from Lumen and JCDecaux helps you plan by attention using new TfL data to reveal the highest attention bus shelters.
Why choose bus shelters?
Why choose bus shelters?
Learn about new research from Lumen Research which explores the relationship between the time spent in a bus shelter and the amount of attention on your ad. And with all that time on their hands once they get on the bus, (or in their hands on their phones!) it’s a rare moment of ‘me-time’ for Londoners to take immediate action on what they’ve just seen.
Reach 70% of London with JCDecaux
Reach 70% of London with JCDecaux
60 years ago, Jean Claude Decaux founded the concept of advertising-funded bus shelters, ensuring giving back to the community was at the heart of the business model. Today, you can reach 70% of Londoners using JCDecaux bus shelters, overlaying TfL data from JCDecaux’s Data Solutions team, to create a personalised data-driven campaign for your brand.
Book a meeting with our team
Book a meeting with our team
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We are here to help you with your planning and measurement needs, please book in a meeting to find out how you can use the same methodology for your MMM or to discuss the best location data that's relevant for your customers.
