The Future of Media 2025
Join us at The Future of Media where Kate Tovey, Director of Customer Engagement, will share 10 steps to the perfect poster. Find out how you can earn your ads the ‘double take' from your target audience and supercharge campaign results through creative optimisation.
JCDecaux
How to create the perfect poster: 10 steps to make your audience double take
5th Nov - Hall One: 10:00 - 10:15
Want to make your ads unforgettable? Learn 10 simple steps for the perfect poster to discover why creative testing is key and how emotion drives outcomes, featuring insights from case studies and brand examples.
JCDecaux
How to create the perfect poster: 10 steps to make your audience double take
5th Nov - Hall One: 10:00 - 10:15
Want to make your ads unforgettable? Learn 10 simple steps for the perfect poster to discover why creative testing is key and how emotion drives outcomes, featuring insights from case studies and brand examples.
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Your speaker
Kate Tovey
Director of Customer Engagement at JCDecaux
Kate Tovey leads a team who partner with brands and media agencies to tackle marketing challenges and drive measurable business outcomes. A ‘WACL Future Leader’ and ‘Media Leader Future 100’ winner, Kate champions the evolving role of outdoor media through the lens of technology, data, and creativity in an omnichannel world. Kate is a qualified coach and is passionate about using these skills to empower others to achieve success.
Your speaker
Kate Tovey
Director of Customer Engagement at JCDecaux UK
Kate's team partner with brands and media agencies to tackle marketing challenges and drive measurable business outcomes. A ‘WACL Future Leader’, Kate champions the evolving role of outdoor media through the lens of technology, data, and creativity in an omnichannel world.
Kate Tovey, Director of Customer Engagement, JCDecaux UK
Kate Tovey leads a team who partner with brands and media agencies to tackle marketing challenges and drive measurable business outcomes. A ‘WACL Future Leader’ and ‘Media Leader Future 100’ winner, Kate champions the evolving role of outdoor media through the lens of technology, data, and creativity in an omnichannel world. Kate is a qualified coach and is passionate about using these skills to empower others to achieve success.
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