Summer Series Key Takeouts

With 44% of marketers saying they will switch spend into new channels post cookie, find out why our research shows OOH and postcode level data is the answer. Download our key takeouts from our recent 'Summer Series: Location Matters' event where we shared Nielsen/JCDecaux insight that shows adding location data to MMM increases OOH's ROI by 42%, proving its real impact for the first time.