Programmatic DOOH Awards 2026: Shortlist
Explore the shortlist to see the campaigns and teams that are setting the standards in programmatic DOOH.
Programmatic DOOH Awards
The 2026 Shortlist is here
This year’s awards attracted a record-breaking number of entries, reflecting the rapid growth and increasing sophistication of programmatic DOOH. Explore the shortlist now.
Best use of pDOOH for Brand (Awareness & Reach)
Best use of pDOOH for Brand (Awareness & Reach)
"EV charging that doesn't cost the earth"
Good Energy, Rapport WW, McCann
"From private excuses to public proof: turning social engagement into brand-led pDOOH for HP OmniBook X Flip"
HP
"Sailing to Success: how data and creativity delivered P&O Cruises strongest ever January"
P&O Cruises, WPP Media Solutions, DOOH.com, The Trade Desk
"Fuelling front-door precision: harnessing the programmatic multiplier effect "
Postcode Lottery, the7stars
"The summer we made our OOH debut"
Rowntree's, Nestlé, Talon, the7stars
"When you’ve done enough, Uber Eats"
Uber Eats, Talon, OMD
Best use of pDOOH for Brand (Awareness & Reach)
Best use of pDOOH for Brand (Awareness & Reach)
"EV charging that doesn't cost the earth"
Good Energy, Rapport WW, McCann
"From private excuses to public proof: turning social engagement into brand-led pDOOH for HP OmniBook X Flip"
HP
"Sailing to Success: how data and creativity delivered P&O Cruises strongest ever January"
P&O Cruises, WPP Media Solutions, DOOH.com, The Trade Desk
"Fuelling front-door precision: harnessing the programmatic multiplier effect "
Postcode Lottery, the7stars
"The summer we made our OOH debut"
Rowntree's, Nestlé, Talon, the7stars
"When you’ve done enough, Uber Eats"
Uber Eats, Talon, OMD
Best use of pDOOH for Brand (Preference & Perception)
Best use of pDOOH for Brand (Preference & Perception)
"Keeping hair in the game: How L’Oréal Paris scored with real-time DOOH and Arsenal FC"
Elvive, L’Oréal Paris, Vistar Media, Arsenal FC, Publicis Groupe
"Häagen-Dazs: sticks and tubs"
Häagen-Dazs, General Mills, Rapport WW, UM, Kinesso
"A recipe for success: how HelloFresh dominated the midweek dinner moment with programmatic DOOH"
HelloFresh, Vistar Media, Rapport, Initiative, Kinesso
"Making Injury Lawyers 4u the obvious choice"
Injury Lawyers 4u, Talon, Open
"Magnertism"
Magners, Numodo, Republic of Media
"Using DOOH not as a megaphone, but as a precision weapon"
Mondelēz International, Toblerone, POP30, Le Pub, The Trade Desk
"From seasonal noise to symptom-led salience: Otrivine’s pDOOH brand strategy"
Otrivine, Haleon, Spark Foundry, Publicis Le One, Vistar Media
"Where Christmas magic meets smart planning"
Selfridges, Talon, Craft, Croud, The Walt Disney Company
"Tom Ford: Seen. Felt. Desired"
Tom Ford, The Estée Lauder Companies, Talon, Brainlabs
"The right tools for the job: OOH built for tradespeople"
Travis Perkins, Talon, Notorious Communications
I absolutely loved seeing the exceptional quality of entries to this year's awards; I can honestly say that the calibre of entries has improved year on year, with a really impressive baseline of insight, data, creativity, execution and measurement. It was such a treat to discuss these entries at length with our judges, as we took on the difficult job of narrowing down the campaigns that unequivocally demonstrate the power of programmatic DOOH. I look forward to welcoming entrants to our awards ceremony on the 12th May - wishing the very best of luck to everyone who has been shortlisted.
Mark Halliday
Director of Programmatic, JCDecaux UK
Best use of pDOOH for Brand (Preference & Perception)
Best use of pDOOH for Brand (Preference & Perception)
"Keeping hair in the game: How L’Oréal Paris scored with real-time DOOH and Arsenal FC"
Elvive, L’Oréal Paris, Vistar Media, Arsenal FC, Publicis Groupe
"Häagen-Dazs: sticks and tubs"
Häagen-Dazs, General Mills, Rapport WW, UM, Kinesso
"A recipe for success: how HelloFresh dominated the midweek dinner moment with programmatic DOOH"
HelloFresh, Vistar Media, Rapport, Initiative, Kinesso
"Making Injury Lawyers 4u the obvious choice"
Injury Lawyers 4u, Talon, Open
"Magnertism"
Magners, Numodo, Republic of Media
"Using DOOH not as a megaphone, but as a precision weapon"
Mondelēz International, Toblerone, POP30, Le Pub, The Trade Desk
"From seasonal noise to symptom-led salience: Otrivine’s pDOOH brand strategy"
Otrivine, Haleon, Spark Foundry, Publicis Le One, Vistar Media
"Where Christmas magic meets smart planning"
Selfridges, Talon, Craft, Croud, The Walt Disney Company
"Tom Ford: Seen. Felt. Desired"
Tom Ford, The Estée Lauder Companies, Talon, Brainlabs
"The right tools for the job: OOH built for tradespeople"
Travis Perkins, Talon, Notorious Communications
I absolutely loved seeing the exceptional quality of entries to this year's awards; I can honestly say that the calibre of entries has improved year on year, with a really impressive baseline of insight, data, creativity, execution and measurement. It was such a treat to discuss these entries at length with our judges, as we took on the difficult job of narrowing down the campaigns that unequivocally demonstrate the power of programmatic DOOH. I look forward to welcoming entrants to our awards ceremony on the 12th May - wishing the very best of luck to everyone who has been shortlisted.
Mark Halliday
Director of Programmatic, JCDecaux UK
Best use of pDOOH for Performance
Best use of pDOOH for Performance
From screens to success: Display + pDOOH data activation that moves the needle
Amex, UM London, Yahoo DSP, Rapport UK
Spring racing 2026: Cheltenham Festival
Betfred, T&P, F&B
"Foster's returns to OOH with programmatic fightback"
Foster's, dentsu X, dentsu OOH, The Trade Desk
"OOH the jewel in Gym King's crown: hitting record growth"
Gym King, Journey Further
"Heinz Soup delivers comfort to the nation with programmatic ROI driving approach"
Heinz, Carat, dentsu OOH, Perion
"Turning awareness into action: how pDOOH drove measurable donations for MSF UK"
Médecins Sans Frontières UK (Doctors Without Borders UK), StackAdapt, Crafted
That’s my spirit: pDOOH-driven sales for Nemiroff"
Nemiroff, Skyrise, Think ALT
"August 'back to school' 2025"
TGJones, Talon, Intermarketing Agency (IMA)
Best use of pDOOH for Performance
Best use of pDOOH for Performance
From screens to success: Display + pDOOH data activation that moves the needle
Amex, UM London, Yahoo DSP, Rapport UK
Spring racing 2026: Cheltenham Festival
Betfred, T&P, F&B
"Foster's returns to OOH with programmatic fightback"
Foster's, dentsu X, dentsu OOH, The Trade Desk
"OOH the jewel in Gym King's crown: hitting record growth"
Gym King, Journey Further
"Heinz Soup delivers comfort to the nation with programmatic ROI driving approach"
Heinz, Carat, dentsu OOH, Perion
"Turning awareness into action: how pDOOH drove measurable donations for MSF UK"
Médecins Sans Frontières UK (Doctors Without Borders UK), StackAdapt, Crafted
That’s my spirit: pDOOH-driven sales for Nemiroff"
Nemiroff, Skyrise, Think ALT
"August 'back to school' 2025"
TGJones, Talon, Intermarketing Agency (IMA)
Best use of pDOOH plus other media
Best use of pDOOH plus other media
"From screens to success: Display + pDOOH data activation that moves the needle"
Amex, UM London, Yahoo DSP, Rapport UK
"From billboard to booking: how BYD turned programmatic DOOH into a performance channel"
BYD, The Trade Desk
"A workplace worth seeing: Hilton’s programmatic, pDOOH and digital campaign for c‑suite influence"
Hilton, dentsu UK- Integrated Display
"From private excuses to public proof: turning social engagement into brand‑led pDOOH for HP OmniBook X Flip"
HP
"Always there when it matters: integrating pDOOH and Search to build trust and drive action"
Injury Lawyers4u, Talon, Open
"From awareness to action: connecting Britain's business decision-makers through pDOOH and Display"
Lloyds Bank, Azerion, Publicis, Zenith UK
"Sailing to Success: how data and creativity delivered P&O Cruises strongest ever January"
P&O Cruises, WPP Media Solutions, DOOH.com, The Trade Desk
"The Wonderfully Weird World of Gumball"
WarnerBros.Discovery, Skyrise, BradleyDyerRaw
"From Search to store: turning haircare intent into Tesco visits"
VO5, Elida Beauty, Azerion, Publicis
Best use of pDOOH plus other media
Best use of pDOOH plus other media
"From screens to success: Display + pDOOH data activation that moves the needle"
Amex, UM London, Yahoo DSP, Rapport UK
"From billboard to booking: how BYD turned programmatic DOOH into a performance channel"
BYD, The Trade Desk
"A workplace worth seeing: Hilton’s programmatic, pDOOH and digital campaign for c‑suite influence"
Hilton, dentsu UK- Integrated Display
"From private excuses to public proof: turning social engagement into brand‑led pDOOH for HP OmniBook X Flip"
HP
"Always there when it matters: integrating pDOOH and Search to build trust and drive action"
Injury Lawyers4u, Talon, Open
"From awareness to action: connecting Britain's business decision-makers through pDOOH and Display"
Lloyds Bank, Azerion, Publicis, Zenith UK
"Sailing to Success: how data and creativity delivered P&O Cruises strongest ever January"
P&O Cruises, WPP Media Solutions, DOOH.com, The Trade Desk
"The Wonderfully Weird World of Gumball"
WarnerBros.Discovery, Skyrise, BradleyDyerRaw
"From Search to store: turning haircare intent into Tesco visits"
VO5, Elida Beauty, Azerion, Publicis
Best use of Dynamic Creative Optimisation
Best use of Dynamic Creative Optimisation
"Costa Coffee’s festive 3D dynamic programmatic DOOH"
Costa Coffee, DOOH.com, EssenceMediacom, WPP Media OOH
"Häagen-Dazs: sticks and tubs"
Häagen-Dazs, General Mills, Rapport WW, UM, Kinesso
"Hamilton London location data-driven DOOH"
Hamilton West End, AKA UK Ltd, Cameron Mackintosh Ltd, Flux Outdoor
"A recipe for success: how HelloFresh dominated the midweek dinner moment with programmatic DOOH"
HelloFresh, Vistar Media, Rapport, Initiative, Kinesso
"Sailing to success: how data and creativity delivered P&O Cruises strongest ever January"
P&O Cruises, WPP Media Solutions, DOOH.com, The Trade Desk
"Panadol + Careem: real-time DCO in programmatic DOOH"
Panadol, Haleon, The Neuron, Publicis Groupe
"Built for the moment: how Piri used DCO to turn pollen into performance"
Piri, Haleon, Spark Foundry, Publicis Le One, Vistar Media
"Sensodyne x Carrefour: AI-powered real-time dynamic creative optimisation in store"
Sensodyne, Haleon, Publicis Media MENA, Advertima, MAF
"When you’ve done enough, Uber Eats"
Uber Eats, Talon, OMD UK
"The nation's local vet"
Vets for Pets, Pets at Home, Talon, MG OMD
Best use of Dynamic Creative Optimisation
Best use of Dynamic Creative Optimisation
"Costa Coffee’s festive 3D dynamic programmatic DOOH"
Costa Coffee, DOOH.com, EssenceMediacom, WPP Media OOH
"Häagen-Dazs: sticks and tubs"
Häagen-Dazs, General Mills, Rapport WW, UM, Kinesso
"Hamilton London location data-driven DOOH"
Hamilton West End, AKA UK Ltd, Cameron Mackintosh Ltd, Flux Outdoor
"A recipe for success: how HelloFresh dominated the midweek dinner moment with programmatic DOOH"
HelloFresh, Vistar Media, Rapport, Initiative, Kinesso
"Sailing to success: how data and creativity delivered P&O Cruises strongest ever January"
P&O Cruises, WPP Media Solutions, DOOH.com, The Trade Desk
"Panadol + Careem: real-time DCO in programmatic DOOH"
Panadol, Haleon, The Neuron, Publicis Groupe
"Built for the moment: how Piri used DCO to turn pollen into performance"
Piri, Haleon, Spark Foundry, Publicis Le One, Vistar Media
"Sensodyne x Carrefour: AI-powered real-time dynamic creative optimisation in store"
Sensodyne, Haleon, Publicis Media MENA, Advertima, MAF
"When you’ve done enough, Uber Eats"
Uber Eats, Talon, OMD UK
"The nation's local vet"
Vets for Pets, Pets at Home, Talon, MG OMD
Best use of Data
Best use of Data
"From screens to success: Display + pDOOH data activation that moves the needle"
Amex, UM London, Yahoo DSP, Rapport UK
"Foster's returns to OOH with programmatic fightback"
Foster's, dentsu X, dentsu OOH, The Trade Desk
"EV charging that doesn't cost the earth"
Good Energy, Rapport WW, McCann
"Heinz Soup delivers comfort to the nation with programmatic ROI driving approach"
Heinz, Carat, dentsu OOH, Perion
"Magnertism"
Magners, Numodo, Republic of Media
"When the temperature drops, relevance rises: Otrivine’s precision pDOOH strategy"
Otrivine, Haleon, Publicis Le One, Vistar Media
"Sailing to Success: how data and creativity delivered P&O Cruises strongest ever January"
P&O Cruises, WPP Media Solutions, DOOH.com, The Trade Desk
"Reaching migraine sufferers when it counts: Panadol's data-led pDOOH campaign"
Panadol, Haleon, Spark Foundry, Publicis Le One, Vistar Media
"Engineering demand: how Piri used data to win the hayfever season"
Piri, Haleon, Spark Foundry, Publicis Le One, Vistar Media
"Sensodyne x Carrefour: AI-powered real-time data activation for in-store pDOOH performance"
Sensodyne, Haleon, Publicis Media MENA, Advertima, MAF
Best use of Data
Best use of Data
"From screens to success: Display + pDOOH data activation that moves the needle"
Amex, UM London, Yahoo DSP, Rapport UK
"Foster's returns to OOH with programmatic fightback"
Foster's, dentsu X, dentsu OOH, The Trade Desk
"EV charging that doesn't cost the earth"
Good Energy, Rapport WW, McCann
"Heinz Soup delivers comfort to the nation with programmatic ROI driving approach"
Heinz, Carat, dentsu OOH, Perion
"Magnertism"
Magners, Numodo, Republic of Media
"When the temperature drops, relevance rises: Otrivine’s precision pDOOH strategy"
Otrivine, Haleon, Publicis Le One, Vistar Media
"Sailing to Success: how data and creativity delivered P&O Cruises strongest ever January"
P&O Cruises, WPP Media Solutions, DOOH.com, The Trade Desk
"Reaching migraine sufferers when it counts: Panadol's data-led pDOOH campaign"
Panadol, Haleon, Spark Foundry, Publicis Le One, Vistar Media
"Engineering demand: how Piri used data to win the hayfever season"
Piri, Haleon, Spark Foundry, Publicis Le One, Vistar Media
"Sensodyne x Carrefour: AI-powered real-time data activation for in-store pDOOH performance"
Sensodyne, Haleon, Publicis Media MENA, Advertima, MAF
Best use of PDOOH internationally
Best use of PDOOH internationally
"Proving the effectiveness of pDOOH, especially with content-optimised content delivery"
Generali Tranquilidade, Generali Seguros, dentsu Portugal, JCDecaux Portugal
"Sensodyne x Carrefour: AI-powered real-time programmatic in-store targeting"
Sensodyne, Haleon, Publicis Media MENA, Advertima, MAF
"How Uber delivered a contextual and data-driven pDOOH campaign with dynamic creatives in Brazil"
Uber, Displayce, Acessooh
"The Wonderfully Weird World of Gumball"
WarnerBros. Discovery, Skyrise, BradleyDyerRaw
Best use of PDOOH internationally
Best use of PDOOH internationally
"Proving the effectiveness of pDOOH, especially with content-optimised content delivery"
Generali Tranquilidade, Generali Seguros, dentsu Portugal, JCDecaux Portugal
"Sensodyne x Carrefour: AI-powered real-time programmatic in-store targeting"
Sensodyne, Haleon, Publicis Media MENA, Advertima, MAF
"How Uber delivered a contextual and data-driven pDOOH campaign with dynamic creatives in Brazil"
Uber, Displayce, Acessooh
"The Wonderfully Weird World of Gumball"
WarnerBros. Discovery, Skyrise, BradleyDyerRaw
Team of the Year
Team of the Year
"pDOOH becomes the heartbeat of omnichannel planning"
Azerion
"Talon's Atlas super users"
Talon
"Setting the standard: the team redefining programmatic DOOH"
WPP Media - Wavemaker UK
Team of the Year
Team of the Year
"pDOOH becomes the heartbeat of omnichannel planning"
Azerion
"Talon's Atlas super users"
Talon
"Setting the standard: the team redefining programmatic DOOH"
WPP Media - Wavemaker UK
Congratulations to all the nominees
90%expected increase in global investment in programmatic DOOH between 2025 and 2029.
35%of media plans are projected to include programmatic DOOH by 2026.
57%of agencies expect programmatic DOOH to drive programmatic growth – highest of all channels
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