Season 6, Episode 4: Georgia Scott, Director of Integrated Marketing at Monzo, joins Ian to explore what it means to be a “master generalist” leading marketing inside one of the UK’s fastest‑growing banks. She explains how her approach ensures brand and performance activity work together to create a coherent experience for customers. Georgia also shares why she sees Out‑of‑Home as a crucial way to reach “unmarketable” ad‑blocking audiences, and how pairing data‑driven planning with a strong brand identity is helping Monzo drive long‑term growth.